Wednesday 19th September 2012 
Understanding The Media

The class presented their presentations on their specific target markets and pitched their ideas. My presentation was unsuccessful, I had totally missed the point of what I should have been presenting. I was still undecided on my target market. I only pitched my idea and only justified why I was going for the idea. I can't go forward with my idea without focusing on a target market.  

Todd went first, he went straight ahead with his target market, the target market being hardcore gamers. He will be creating a poster for a game, he will be creating 3D characters and then render it for the poster, the characters will be human and non-human characters. The genre he is going for is sci-fi and he will be using Autodesk Maya and Photoshop.

He looked into other sci-fi games for examples like Halo he also looked into excising games posters like Red Dead Redemption. His final aim is to composite his characters into a poster advertising a game.  

Jasmine's target market is children gaming/casual gaming. The platform for the game she will be creating is on Iphone, the game will be education, she said that these kind of games are quite popular and Neil said people have made a lot of money out of these kind of games.  The game will be aimed at 3 +, it will teach the basics to children like basic colours and shapes, trying to make the learning experience fun.  

She will be using a variety of programs to create the game, using Autodesk Maya, Adobe Photoshop and maybe Adobe Illustrator.

Jamie has chosen 18-24 year old males as his target market, his idea is a first person shooter based on the Arab Spring. He has looked into games that are along the same lines of his his idea, games like Freedom Fighters and Call of Duty both being first person shooters.

 He also explained some of idea in detail, his UI will be based off social media sites which would sit well with his general idea linking it to the Arab Spring. A lot of communication during the Arab Spring was done across social media sites like Facebook. He has research into timelines of the Arab Spring on the internet, on the BBC news page.

Calum put forward his idea last, he will be creating a short cartoon aimed at the Family Audience. He has taken inspiration off Pixar and their animations. He said one possible character could be a mouse cursor with eyes, he wants to create funny entertainment with hidden themes that parents would understand, which would make it more entertaining target market he is going for.

He researched into different examples, he looked at a variety of cartoons and animations. Adventure Time, Simpsons and Futurama were a few he researched into all containing the entertainment that Calum is looking to create.

He will be creating the short in 3D using Autodesk Maya, he aims to render the animation with realistic lighting trying to create photo-realism.