Understanding the Media 2
This lesson I have to start thinking about a target market for a project. I also have to create a design brief for the project explaining what I am creating. I was shown a presentation on a few different target markets. The suggested subjects were -
Established Markets
Child cinema/games
Casual Games
Developing Markets
Family/Group Games
Emerging Markets
Developing World
The established markets I think would be the easiest one to do, it involves Hardcore Gaming. This subject area would be one i'm most comfortable working with because I do a lot of gaming myself in games considered for hardcore gaming. I'm aware how elitist and competitive it is especially on the consoles (Xbox/Ps3).
One of the biggest issues in this area is the limited demographic, most of the games are aimed at males aged between 12-24 year olds. The games can be extremely violent e.g. (Gears of War, Dead Island). There are arguments for and against that violent games are a bad influence on the people playing them, especially the younger audience.
Arguments against violent video games making children more aggressive state that there is no connection between violent video games and violent behavior. And there are many studies to suggest the same idea.
"Psychological studies purporting to show a connection between exposure to violent video games and harmful effects on children do not prove that such exposure causes minors to act aggressively."
— Supreme Court Justice Antonin Scalia, majority opinion in Brown v. EMA/ESA
(The Entertainment Software Association - Games & Violence. 2012. The Entertainment Software Association - Games & Violence. [ONLINE] Available at: http://www.theesa.com/facts/violence.asp. [Accessed 25 September 2012].)
But there are plenty of arguments to support the idea that violent games make minors behave more aggressively. Some politicians have called for a ban on violent video games as well.
MPs call for violent video game ban after Breivik claims that he "trained" on Call of Duty: Modern Warfare - Telegraph. 2012. MPs call for violent video game ban after Breivik claims that he "trained" on Call of Duty: Modern Warfare - Telegraph. [ONLINE] Available at:http://www.telegraph.co.uk/technology/video-games/9272774/MPs-call-for-violent-video-game-ban-after-Breivik-claims-that-he-trained-on-Call-of-Duty-Modern-Warfare.html. [Accessed 25 September 2012].
Violent video game Call of Duty once more linked to high-profile mass murder | Mail Online. 2012. Violent video game Call of Duty once more linked to high-profile mass murder | Mail Online. [ONLINE] Available at:http://www.dailymail.co.uk/news/article-2153218/Violent-video-game-Call-Duty-linked-high-profile-mass-murder.html. [Accessed 25 September 2012].
Games in this area are usually franchise driven because the developers and publishers know the games will sell (e.g. Call of Duty 1 - 9 on the main series of the franchise and there are other games made on PSP and DS)
For the project I want to create an environment in Autodesk Maya and I want to attempt to do something I haven't done before. I have done a lot of architectural projects in the past using Autodesk Maya so I want to avoid doing another one. One of my ideas is to do a organic environment, I haven't done anything organic in 3D before so i think this will be a great opportunity to do it. I have considered some ideas down for different types of environments, cityscapes, jungles etc.
I will need to look at using other software as well if I'm to do an organic environment. It will be challenging just using Maya, I will look into using software like Autodesk Mudbox. I haven't used Mudbox before so this will be a good project to learn how to use Mudbox.
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