Thursday 20th September 2012
Understanding The Media 2
This lesson I concentrated on gathering research for my presentation, I have changed my target market to Hardcore Gamers. The reason for me doing this is because I have already done research on this market, I also think this market is interesting, seeing trends and statistics on demographics and sales.

I have gathered a lot of information from the ESA (Entertainment Software Association) (The Entertainment Software Association - Home Page. 2012. The Entertainment Software Association - Home Page. [ONLINE] Available at:http://www.theesa.com/. [Accessed 25 September 2012].) . I have found this particular website very useful because it provides a lot of data on different areas on the games industry especially focusing on game player data, sales and genre data and economic data.

There is also a PDF that i have downloaded that provides sales, demographic and usage data dated 2012, it has a lot of essential facts about the computer and video game industry.
. 2012. . [ONLINE] Available at:http://www.theesa.com/facts/pdfs/ESA_EF_2012.pdf. [Accessed 25 September 2012].

For my presentation I still need to include other sources to reinforce the data I have collected, I am aware one source is not adequate. I have done more work on my presentation, my presentation didn't include any research into market research so I have now included demographics on gamers including graphs on gender of gamers, genre of games and sale statistics on games. I have also started to include referencing in my presentation.

I still need to include examples of games industry work aimed at the Hardcore Gamer market and try and relate to my own project, I think that I have justified enough to why I want to create a 3D environment in my presentation.